Sarah Cords
Turning vision into scalable growth
for brands and businesses.
I’m a marketing executive passionate about building brands, scaling teams, and driving measurable growth. With 20+ years of experience leading multi-channel strategies, I help organizations transform vision into revenue by blending bold creative, data-driven insights, and a relentless focus on results.
Strategies that Stick
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do as a marketing herd wrangler. Strategically Brilliant. Occasionally Funny.
My Approach
Partnerships Matter
I have collaborated with various organizations to lead develop marketing & demand generation strategies, enhance brand recognition, and drive growth. Client satisfaction is my priority, ensuring tailored approaches that meet their unique needs and objectives. As a VP leader, I take the following approach to my work:
Lead with Vision
I align strategy with business goals, inspiring teams and stakeholders around a shared vision for growth.
Build High-Performing Teams
I develop and mentor cross-functional teams, fostering a culture of innovation, accountability, and measurable impact.
Drive Strategic Growth
I craft multi-channel marketing strategies that scale — balancing brand building with performance marketing to deliver sustainable revenue.
Operate with Discipline
I bring P&L accountability, data-driven forecasting, and KPI tracking to ensure marketing delivers clear, measurable ROI.
Create Market Differentiation
Through bold brand positioning and customer experience strategy, I help organizations stand out and win in competitive markets.