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Engineering Growth for a Pharma CDMO
Project type
Strategy, Marketing Automation, Lead Generation/Demand Generation, Inbound & Content Marketing, SEO, Webinar, Paid Media
Date
November 2024
Location
Canada
Scaling a Specialty Pharma CDMO to $25–$30M in Revenue
Corealis Pharma is a U.S.-based CDMO specializing in oral solid dose development, manufacturing, and packaging for pharmaceutical and biotech companies. Operating in a highly regulated and competitive market, Corealis needed marketing to evolve from visibility support to a true revenue driver. I led the integrated growth strategy—aligning brand positioning, demand generation, CRM optimization, and sales enablement—to support aggressive expansion. The result: $9.6M in new business closed in 2024 and $24M+ in total closed revenue, with measurable YoY growth across traffic, contacts, MQLs, and proposals.
