Meet the New Marco

Marco – Brand Strategy & Market Positioning
To help Marco clarify its market position and strengthen differentiation in a crowded technology space, we led a full brand strategy engagement grounded in research and insight. The work included stakeholder interviews, competitive analysis, customer perception mapping, and a deep dive into Marco’s evolving value proposition as the company shifted from office equipment to managed IT and technology services. The result was a refreshed brand positioning framework, messaging platform, and visual direction that united internal teams under one story — redefining Marco’s brand from a copier company to a true technology partner.