A Ground Up Revamp in SaaS

I led the Mya integrated brand and growth strategy with a focus on defining brand purpose, product naming and brand architecture, visual identity, and go-to-market strategy. My work often starts by reframing how a product is positioned in the market—such as identifying mya (formerly Meet Your Stylist) as a SaaS platform rather than a survey tool—and simplifying overcomplicated naming systems into a clear, scalable architecture for distinct audiences. From there, I led the build of cohesive visual systems and marketing strategies that align product, brand, and growth to drive adoption and long-term impact.

Part of my work included renaming the product, trademark and SEO research, brand architecture, brand strategy, persona creation, marketing and digital strategy creation designed to drive demand generation.